January 23, 2015 cbay

Logo Design:6 Great Tips

Logo design tips

A logo gives identity to a brand, helping to distinguish it from the rest.Logo design therefore plays a vital role in defining a company by giving consumers something to remember about a brand.
To achieve this, top notch logo design services must be engaged.

These six tips, when coupled with professionalism and expertise, guarantee success in log design:

1.Avoid Shortcuts
It is obviously easier to use clip art or to download logo templates but you must overcome the temptation. Believe me,you only need to awaken your creativity to create your own template. This leads us to the next all-important tip:

2. Be Unique
It is impossible to be unique while using internet templates. This is so because, so many people are using the same design. Avoid copying other people’s ideas. You are creative enough to breed your own great ideas.
In the end, you want a logo that is memorable.

3.Create a Versatile Logo
Versatility comes in handy when a company makes major changes that may involve diversification. Your logo needs to still make sense, even in such situations. You also need to create one that is flexible enough to fit different backgrounds.
A logo doesn’t always have to portray what a company does. However, as the designer, you ought to understand what the company does and therefore,know what your logo means. That’s how intricate logo design gets.

4.Create an Appropriate Size
On matters size, you need to find out how your logo will be used. Consider how it will look in print, on TV, T-shirts or on a company truck.
Make the size right for every media.

5.Color
Color gives a brand personality and this is when you need the client to come out clear what they want. Do they prefer the simplicity of white, the tranquility of blue, the boldness of red? Play with colors until you get it right. Remember that you are creating the logo for the customer, not you. Therefore, it is not enough that you like it, it must be appealing for the customer too.

6. Take advantage of online resources and tools.
There’s just so much information you find on the internet. Search for logo design tips from fellow designer and who knows? You might just learn something new.

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