What happens when a graphic designer wants to create his/her own logo? The fact that you’re a graphic designer should make work much easier for you when setting up the fine details of your business, company logo included. You get to do most of the design work on your own, seeing as you have what it takes. People have been hiring your services to do the same for them, so it’s only logical that you can use some of that finesses on your business too.
However, from one designer to another, it’s not advisable to design your own company logo. You wonder why? Let’s get this straight first. Nobody is insinuating that you’re not good enough. Nobody said that you can never do it, it’s just a friendly designer-to-designer advice. From first-hand experience, I can tell you that it’s better to let somebody else handle it for you. Reasons:
1.The Result Will Be Free of Bias. Yes, you know by now that it gets extremely difficult for us humans to even notice our own mistakes. We are always hawk-eyed when looking at other people’s lives and activities but notice very little of our faults. That simple and straight-forward human fact is the number one reason you should keep off your company logo. You could easily be creating the worst logo of the 21st Century but still think it’s the company logo of the year.
As opposed to that, hiring someone will make it easier for you to look at it like your target audience will. You will view it as a normal everyday human who’s out looking for solutions to his/her daily life. This way, you can make it as appealing to the consumer as possible .
2.You Know the Experts. Your connections to skilled and experienced logo designers should enable you pull off a badass company logo, the kind that can only be associated with the guru that you are. You know who’s better than you or second best to you if you’re the best. Teaming up with such brilliant designers guarantees you a ‘working’ logo.
3.Outsourcing Reduces Workload. You’ve got too much on your plate right now. You are probably the business owner, the HR manager, head of content marketing and more. Adding one more responsibility, that of the logo designer could be the last straw. You don’t need to do everything. Delegate your company logo to someone and reserve some energy to attend to other matters. Trust me, you can only do so much.
As an experienced graphic designer, it can get quite difficult to ask for help but, sometimes it’s better to swallow your pride than have the wackest company logo ever created.