Every business in the 21st century should be blogging. Show me a business that does not run a blog and I will show you a clueless business person. There are more than enough reasons why blogging is a major component of online marketing and a pointer to increase in sales.
Blogging Personifies the Brand
A blog gives life to a brand by giving it a human face.Through blogging, you are able to pass on useful information to potential customers and maintain existing ones as well. People love it when someone volunteers useful information and solutions to their problems. A successful blog is not only promotional, but also educational.
Blogging Creates Conversation Around the Brand
Blogging is a perfect way to make people talk about your brand which often results in sales. This is often determined by the share-ability of your blog posts. The outcomes of these conversations depends on the quality of your product or service.
Builds Consumer Confidence
A blog keeps the consumer in touch with the business, which cements the business-client relationship. You must therefore seek to discuss matters that interest your target market, while taking care not to lead them away from your brand.
If you are smart enough, you will always find a way to bring your product into the conversation.
Search Engine Optimization
You want your brand to rank top on search engines? Blogging is the perfect solution. You only need to find out what your target audience searches for on the internet and use it to lead them to your brand. It’s that simple, but usually accompanied by it’s own fair share of challenges.
A blog provides a platform where you introduce your brand to the world in the most captivating way. There are various free blogging platforms which you can use to promote your brand, the major ones being WordPress and Google’s Blogger.