Words that Don’t Exist Yet Used Too Often

Bad grammar spreads like a wild fire when there's nobody to stop it soon enough.

You’re probably guilty of these crimes against  the English language. There are several words which you use but they don’t even exist. You use them so often that you’ve made them to appear normal. Bad grammar spreads like a wild fire when there’s nobody to stop it soon enough.

You’ve probably heard some people mutilate English words but you just cringed and left them to their own devices. Unlike you, we won’t let this just slide anymore. People need to know the truth so they stop embarrassing themselves while trying to sound cool.

Are you guilty of any of these literary  atrocities?

Irregardless: First off, there’s no such word. Most people who use this ‘word’ assume it can be used in the place of “regardless.” Every time you use it, a grammar Nazi suffers a rage fit.

Grammer: It’s grammar, not grammer! If you can’t even spell grammar, what else would you probably know about good grammar?

Alot, alittle: Stop it already. People who write a lot  or a little as one word are simply  too lazy to hit the space bar. If you aren’t, don’t do it again.

Supposably: No. It’s supposedly. And no, it’s not  cool at all, not  even when you’re saying it among people who can’t speak English. Grammar Nazis will find out and you will be shamed.

I could care less: It’s actually supposed to be ” I couldn’t care less” which means that you don’t care at all. Not even a little. When you say “I could care less” you’re simply saying that you care, which is not what people mean to say when they use that phrase.

We have a bonus “bad word,” which is often misused and more often overused. Your guess is  correct! It’s none other than the word ” literally.” If I had a dollar for every time you wrongly used that word , I’d probably be one of the most moneyed grammar Nazis you’ll ever meet.

Share this article with that friend who is obsessed with all the wrong words. When you don’t want to suffer bad grammar embarrassments, hire a copywriter to write or at least proofread your copy before you let it go live.

 

20 Magic Words and Phrases that Sell

 Knowing the top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words..

Copywriting is as easy as saying the right thing, to the right people, at the right time and it’s also as hard as that. It’s a task that only a copywriter understands, seeing as he/she has to find out out what magic words work for a specific audience. Getting this part correct covers half the journey to the goals of every marketing campaign.

You may have different audiences to write to every time you compose copy but one thing is constant. They are all human beings and this means they have a lot in common. You bet there are  some magic words  and phrases that work for every target audience irrespective of age, gender, education level or even race.

As a copywriter, you are free to pull emotional strings as often as you can, as long as you achieve your goals. You do not need to feel guilty about this. It’s purely business.

Over time, there have been a set of words which when appropriately used will help you as a copywriter warm yourself into the heart of your reader. The following are only 20 of the most effective magic words, which have been used by copywriters since the first successful  copy was written. They have been tested and proven to be the most persuasive words and phrases people read or hear before responding to a call to action. They are:

  1. You
  2. Remarkable
  3. Save
  4. Premium
  5. Everything/Anything
  6. Easy
  7. Hurry
  8. Free
  9. List
  10. How-to
  11. Now
  12. New
  13. Instant/Instantly
  14. Discover
  15. Because
  16. Guaranteed
  17. Proven
  18. The
  19. 100% money back guarantee
  20. Offer

This is only a list of 20 of these magic words and phrases. You can bet there’s more.  However, the top five most effective of these words are said to be.

  1. You
  2. Instant
  3. Because
  4. New
  5. Free

Try it and prove to yourself how true this list is. You never know, you could discover your own new list and inspire other copywriters!

In conclusion, knowing these top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words will ‘shine’ in every context, so consider all the necessary aspects of copywriting so you can  churn out  badass copy.

Content Marketing: How to Boost Your Business in 2016

Here's to a memorable year in content marketing.  If you want different results at the end of 2016, you ought to employ a new strategy.
Photo Credit: Flickr.com

Happy New Year 2016!

It’s a new year and you need to try new things for your business as far as content marketing is concerned. If you want different results at the end of the year, you ought to employ a new strategy and follow it through. Success in business never comes easy, you should know this by now.

What content marketing strategy did you try in 2015? Did it work? If not, maybe it’s time you tried something different. You can’t give up this soon. The year is still young and you can make massive changes before it’s too late. Lets discuss three content marketing tools which could easily help your business  soar to greater heights.

Polish up your webpages. Haven’t you heard that content is king and there’s no substitute? The quality of all content you relay to readers ( potential clients) is very  important. This is the face of your business and you ought to make it as appealing as possible. Engage professional web designers to create a topnotch website for your business. Ensure that the website content is also high-end and specifically tailored for your target market. It’s easy to find expert copywriters who will provide cutting edge writing services. Do not spare any expenses when you have a clear goal. In time, your Return on Investment  will justify your efforts.

Venture into Ebook Writing. Ebook writing is not about to die and every internet-dependent business person who knows this is busy taking advantage of this medium. You can either decide to offer your ebooks for free  or sell  at your preferred price. Ebooks are currently one of the most effective  content marketing tools. You only need to know your market and give them what they want.

Consider Infographics. Infographics are a convenient and appealing tool which makes work easier for you and the reader. You get to achieve your content marketing goals while giving the reader a great experience with content. You only need to ensure your infographics are eye candy, the type that a reader would want to share with other like minded people.  How great your infographics are will ultimately determine how successful this tool will be.

There’s much more to content  marketing than just webpages, ebooks and infographics. The internet is rich with options which could suit your target market. Study your audience and find out which tool works for your business. 2016 presents you with the opportunity to make things work for your business.

Here’s to a memorable year in content marketing.

Improve Your Website Content in 4 Simple Steps

When your website content fails to deliver the expected results, you can't afford to give up.Pick yourself up and learn your lesson.

Content marketing can become quite frustrating, especially when you don’t understand how it works. There’s a lot of hardwork that goes into producing quality website content, which ultimately results in business success.
So you have noticed that people rarely visit your website and when they do, they do not heed to your call to action?
What wrong could you be doing? Let’s look at website content for today.

The quality of content to a large extent determines the success of your website. How you talk to your customers is very important and they use this conversation to make important decisions. Time to tackle the elephant in the room and find out how you can improve website content for the success of your business.

Evaluate your content marketing strategy: There’s always a possibility that the problem is in the foundation. Did you have any goals and objectives you set to achieve using your website content? If things are not done right at the beginning, you can only go so far. You must always device a means to get to your goal, even before you start. This gives you direction and makes it easy to point out flaws when they happen. Go back to the drawing board and evaluate your content marketing strategy. Find out what works and what doesn’t.

Hire a competent copywriter or article writer: Maybe your problem is in the writing. Yo don’t have to write your own website content if you’re not a proficient writer. You may be looking to save on expenses but end up getting your business into more murk. It’s okay to have someone else write for you, as long as they understand your brand. Find a copywriter or article writer with an eye for quality, preferably one who has proved to be knowledgeable and experienced in content marketing. There are numerous content writing agencies on the internet and walk-in establishments who can help you develop quality content.

Proofread website content before it goes live: It is always better to be sure than sorry. Take your time and proofread content before your audience can feast their eyeballs on it. Remember it only takes a second for a potential client to see a content goof on your website, which is an outright turnoff. Have your content marketing manager thoroughly examine the content before anybody else can see it. This will save you a lot of unnecessary embarrassment and possible loss of clients.

Consult a content marketing guru: There’s always a solution out there, you only need to take the initiative and go find it. When you’re unable to solve your own website content problems, seek the assistance of content marketing experts. You will be spoilt for choice, especially on the internet where you can find countless blog posts and articles discussing this very problem.Don’t let your website die while you can easily help yourself.

When your website content fails to deliver the expected results, you can’t afford to give up.Pick yourself up and learn your lesson.

Making Content Appeal to Target Audience

Creating content that appeals to your target audience requires that you know them well enough to provide for their needs. If you don't, there's always a more aggressive business person willing to take the plunge and make money.

Success in content marketing is pegged on reception by target audience, which is usually a daunting task for any marketer. It is no mean fete to convince a web visitor to buy, seeing as there’s a multitude of online marketers singing a possibly similar tune to the same audience. It therefore is paramount that you get to understand what tickles your audience’s fancy. You miss this and miss out on sales and consequently drive them to the competition.

Do you know your target audience well enough to understand their needs? The first step to impressing your online audience is getting to know them. Find out who they are, what they need, what they want and how your brand fits in the picture. Also, find out what they search for on the internet, better known as browsing patterns. Investigate and identify the types of online forums, Facebook pages or blogs they follow and more. This crucial information enables you to produce content that is tailored for their needs and habits. In a nutshell, know your target audience in and out.

Great content provides something new or the same thing but with a new exciting twist. Go ahead and find out what your competition is not doing. This should be powerful ammunition which will help you provide a solution where none exists at the moment. People are naturally drawn to problem solvers. Be one and you will touch the hearts of your target audience.

Is your content easy to read? Does your target audience have to occasionally flip the dictionary to understand your jargon-ridden content? Web visitors, just like you have limited time to spend on your website and so you must make it worthwhile. Simplify your content enough for the layman to understand with minimal struggle.It also helps to appeal to the emotions of your readers. Invest in greed, lust and fear, the major drivers of consumer decisions.

Always stay in sync with market trends in your industry.The content marketing industry is one of the most dynamic forms of marketing and you must stay on the know all the time. Make necessary modifications when consumer needs and preferences change. You cannot afford to lag behind while your target audience forges ahead with emerging technology and knowledge.

Creating content that appeals to your target audience requires that you know them well enough to provide for their needs. If you don’t, there’s always a more aggressive business person willing to take the plunge and make money.

How Website Copy Affects Brand Success

website copy plays a critical role in business. Copy speaks to existing and prospective customers and if it is good enough, they will be hooked to you forever.Isn't that what you and every business person wants?

A website becomes a success when design meets copy and together they help the brand achieve the intended purpose. One can then say that website copy plays a critical role in business. Copy speaks to existing and prospective customers and if it is good enough, they will be hooked to you forever.Isn’t that what you and every business person wants?

Website copy can easily do all the hard work for you and all you will need to do is make deliveries and count your monies. Web visitors believe that you are as good as your website. They will believe that you are as easily accessible as every page of the website.They will assume that your product and service delivery are as flawless and seamless as your website copy, which is our focus in this article.

What do you think typos say about you and your brand? They present you as a reckless person and the brand is assumed to be no better. Grammatical errors do you more injustice than you may have imagined. A web visitor will easily jump to the conclusion that you are clueless, that you have no interest in what you are doing. What’s worse is that you will not have the opportunity to explain that your website copy is only as good as your copywriter. You will want to tell them that you opted for the cheaper option which has landed you into your present predicament. Too bad. You will not have the chance to defend your brand.

On the other hand, top notch website copy appeals to the website visitor and effortlessly converts them into customers. If your brand matches the copy, well you just earned yourself a lifetime customer. Great copy tells your clients that you are in control, you love what you do and you are passionate about helping to solve their problems. Customers see you as a dependable person and trust your brand to meet their needs or even exceed them.

Yes, website copy is magical, if you know how to use it. Choosing the right words is not easy. Saying them the right way is no mean fete either. That’s why copywriters, article writers and other content providers exist. If you value your brand and intend to make a decent income out of it, invest in quality copy that will melt the hearts of your website visitors.

Writing Services: How Much Should You Spend?

Writing Services: How Much Should You Spend?

We often need writing services for various reasons, either for business or personal needs. Sometimes it’s because our writing skills are not too good or because we have too little or no time to write. Whatever the reason, you need to make sure that you are not getting a raw deal.
You should always see to it that you get value for your money.

Article writers, CV writers, copywriters, technical writers and Ebook ghost writers will easily rip you off if you have no idea about current market prices for writing services. That’s why it is important to study the market before making any payment. This will cushion you from splurging too much money on the service.

Pick the best man for the job and you will only spend reasonably. It is very important that you not only look at the rates but the quality of writing services the person or agency provides. At this point, you need to ask for a free sample. Many UK writing agencies willingly provide samples for their clients. If they cannot provide a sample, well, that’s one hell of a red sign. Run and don’t look back.
Remember that you are out looking for the best and most professional writer you can find.

If you are engaging writing services for the first time, you might need to consult more experienced people. Some business people have been running their brands’ blogs on freelance blogger-sourced articles. They know the rates best plus they will easily lead you to a reliable service provider.

Be ready to take risks. A certain agency might have the most insane rates but you later discover that their writing services are top notch. You must have heard that cheap is expensive and that is often the case in the writing industry. Consider the value of your business or career before embracing cheap labor. When the deal is too good,do not even think about it. When you want a great CV or articles, do not gamble with quality. You might never get a second chance to make an impression.

How much you spend on writing services is not as important as the value you get in return.The services you receive should always be worth every penny that you spend. Spend wisely.

Proven Guide to Successful Copywriting

This guide is created to help you understand the step by step process of arriving at successful copywriting.

Successful marketing very much depends on quality of copy, especially in content marketing. It is therefore true to state that business success comes via successful copywriting. Both the existing and potential customers need to be convinced that your brand is the best, which is the main purpose of copywriting.

Creating impressive copy is quite a daunting task, a major reason why we came up with this guide. It is created to help you understand the step by step process of arriving at successful copywriting.

Is your content convincing enough to make a positive difference in sales? Well, you will surely find out after going through our guide.
Know Your Product: You can only write about something you sufficiently understand. Take your time and get to know the brand. Find out everything that gives it an edge over the competition. You might need to tell the reader what they have been missing, which always works. This also gives you a chance to understand the brand’s unknown flaws, which you must work hard to conceal in the copy. Successful copywriting is that intricate and more.

Understand Your Audience: This is one of the most important steps towards successful copywriting. Here, you get to learn what interests your audience and what would therefore attract them to the brand. Knowing your audience helps you choose your words more accurately, which saves you a lot of time and energy which you would otherwise spend in trial and error.

Have a Clear Objective: Copywriters should always have a goal and objectives in mind. Doing so helps them focus and fine-tune copy to suit the intended purpose. Prepare a list of objectives to guide you.

Create an Irresistible Headline: Design a catchy and appealing headline that is bound to get the reader interested in the rest of the copy and ultimately, your brand.

Use the Magical Words of Successful Copywriting: There are numerous words which have been proved to appeal to human emotions. Use them to your advantage where necessary. These words are such as:Free, extraordinary, Plus!, Special, Bonus, Best, Free, Win, Extra, Guarantee and many more. Once used correctly, these words always work.

Be Clear and Concise: Your audience needs to understand you effortlessly, else you risk losing them before they have met the brand. Use words that appeal to your type of audience, while being careful not overdo anything.

Wear Your Creative Cap: Go out of your way to impress the audience without having to stay confined to the norms. It does not have to work as it did yesterday. You will be surprised that different works much better. Be brave and try something new every time you have to prepare new copy.

How You Are Killing Your Brand on Social Media

Some social media behaviors could be pushing your fans away, thereby slowly killing your brand.

Social media has successfully orchestrated the success of some of the most successful businesses we know. However, it can equally be as successful in killing your brand if you are not careful.

From Twitter, Facebook, Google+, to LinkedIn and the rest, you must be cautious how you go about your normal business. You want your fans to stick with you and also contribute in promoting the brand .

If you are doing any of these things, you are strangling your brand and it won’t be long before you find yourself exactly where you began. At zero!

Inconsistency

This one is really poisonous because it makes you appear as though you have no idea what you are up to. Inconsistency in content , especially by posting irrelevant content masks your brand so that nobody thinks about it anymore.

Social media should be promotional and anything else is definitely killing your brand.

Excessive  Self Promotion is Killing Your Brand Too

You got into social media to promote your brand. Fine. However, you must do so in the smartest of ways. You do not have to shove it into your fans’ throats every two hours that your brand is  the best thing that will ever happen to them. They probably know so and that is why they are following you anyway.

Too much self promotion is cheap.

Unresponsiveness

So your fans ask a question and you take ages to respond or never do? Don’t ask again what is slowly killing your brand.

Respond to the haters too. Trust me, if you do it right, it will be for the good of your brand.

Typos and Grammatical Mistakes

This is one major turn off that is slowly sucking the strength out your brand. Your fans believe in your brand and so making embarrassing mistakes is out of the question.

A few more seconds spent on editing and proofreading can be very helpful.

Spamming

You  were advised to post frequently. Fine. That is however no justification for you to clog your fans’ news feeds with your content. Too much of anything is too much. You must have noticed that your Facebook posts are reaching fewer people. Well, you should know that fans could be ‘hiding’ your posts because you have become a nuisance.

Stealing Content

Anytime you openly copy content from another page or website, you are telling your fans that your brand is not good enough. Hijacking hashtags is also part of content theft as far as social media management is concerned.

Develop  original content and hashtags and let others hijack it if they want to. You will be the cow and not the tick this time, which is much better.

Buying Fake Fans

You wanted a bigger crowd but what you don’t know is that they could be killing your brand. Fake fans are just that. Fake. They will never  comment or share your content. Work on attracting useful fans instead. The kind who will help reduce your cost of marketing, if you know what I mean.

Not Engaging Fans

Unless your fans are dummies, you know that they need to be engaged, talked to, listened to and entertained. Do just that if you want your brand to stand the tides of competition.

 

 

 

Business Success: Awakening Your Creativity

Creativity is a gold mine  and major ingredient for business success, a fact that business people attest to. Every business needs to produce unique ideas that successfully keep them steps ahead of the competition. Everybody wants to stay in business, right?

Creativity is a gold mine and major ingredient for business success, a fact that business people attest to. Every business needs to produce unique ideas that successfully keep them steps ahead of the competition. Everybody wants to stay in business, right?

Well, to get to a point of advantage in business, one has to keep their creativity at it’s peak, which is the major challenge facing creative departments of all companies. For some, their creativity is long dead and gone.
It goes without saying that dead creativity is the slow but sure death of a business.

Successful creativity draws target market to the business and ultimately reflects in sales. Here is some ‘resurrection’ for dead creativity.

Read
One reason why your creativity has been dead for so long is simple; you are too proud (or too lazy!) to read other people’s creative works. You are too proud to admit that someone else has overtaken you in the creative business. Well, you can decide to continue wallowing in creativity ‘dry spell’ or get up and chase business success by reading!
Reading is magical. It inspires your ingenuity, especially when you notice gaps in the market. Go on, grab a book, news paper or search for creative blogs.

Experiment
Everybody is afraid to try something new because of fear of failure. Apparently, you are not the first , neither are you the last creative head who is happy to stick with mediocre.
You will never know how crazy (or not) your idea is unless you try. Come on, you could easily be the 21st century Einstein the world has been waiting for.

Practice
Practice makes perfect. Cliche, right? Your idea might not be as great as the invention of the light bulb but with time, it may just surpass it. How will you find out this if you stop at first trial? Practice your genius idea until it is good enough (or not.) The journey to business success requires perseverance. Ask Bill Gates. He knows this best.

Flex Your Muscles
You never know how strong you can be until you have reached your limits. Does that make business sense? Your answer depends on what side of business success you are at right now. Find out what lies beyond the walls you have put up around your creativity. You will be surprised at how much more you can do and become.

Harness Your Physical Strength and Wellness
Good health is very pertinent when you want business success and so you need all the time you can get to take care of your body. Engage in regular physical activity and maintain a healthy diet. Your general wellness affects your creativity and by extension, your business!

Business Success is Attached to People

People are one pillar a business needs to stand tall among competition. Do not just think of people as existing and potential customers. People inspire great business ideas and therefore you need to keep people close. Through people, you discover gaps, needs, problems in society.
Now, go yea and find people.

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