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CV Writing: Things Recruiters Want to Hear

The most troubling question that bugs one when preparing a CV is “What do I need to say to get this job?” Only a few are able to figure out exactly what to say and that’s why expert CV writers exist, to help you sculpt your CV into a perfect representation of your person.

So, what do recruiters want to hear?

 “I’m confident in what I bring to the table.” The fore part of your CV needs to say this clearly. Introduce yourself sufficiently. Intrigue the reader enough for he/she to want to know more about you. Don’t exaggerate, be unique, be professional and go straight to the point.

“I’m academically qualified for this post.” The recruiter wants to know that you have a solid academic background to enable you to carry out the task with all excellence. Be sure to include all those courses you  have taken that you think may give you an upper hand over other applicants. This may be the perfect moment to mention that management course you took last year, or that community service short course. If the knowledge applies to the post in question, flaunt it!

“My past professional experience has led me to this moment.” Unless it’s an entry level post, the recruiter prefers someone who has rich experience in a similar or related post. Nobody wants to spend too much money on  training. If you’re the kind of guy who needs no training  to start the job, be sure your chances of getting hired are higher than anybody’s. Therefore, remember to include any professional experiences that could help build your case. Capitalise on past roles and achievements that paint you as a professionally dependable individual.

“The shoe fits like a glove.” You need to prove that you’re the perfect person for the post. Showcase your unique capabilities that marry with the responsibilities of the post. Leave the recruiters with no option but to give you that all-important call.

“Pick me or else your competitor will.” Are you a valuable asset? Prove it.   Are you the type of employee who comes up with the next big thing in your field? If yes, you need to show them what they’re missing. Don’t leave out any innovations you have come up with in the past, whether they were successful or not. Even some of your failures may  prove how creative and smart you are.

There you have it, those are some of the things recruiters are looking to hear from the right man or woman for the job. If your CV isn’t saying these things, you need help. You cannot continue gambling  with your future. Contact us for expert help and let us help you sculpt the perfect CV.

Words that Don’t Exist Yet Used Too Often

Bad grammar spreads like a wild fire when there's nobody to stop it soon enough.

You’re probably guilty of these crimes against  the English language. There are several words which you use but they don’t even exist. You use them so often that you’ve made them to appear normal. Bad grammar spreads like a wild fire when there’s nobody to stop it soon enough.

You’ve probably heard some people mutilate English words but you just cringed and left them to their own devices. Unlike you, we won’t let this just slide anymore. People need to know the truth so they stop embarrassing themselves while trying to sound cool.

Are you guilty of any of these literary  atrocities?

Irregardless: First off, there’s no such word. Most people who use this ‘word’ assume it can be used in the place of “regardless.” Every time you use it, a grammar Nazi suffers a rage fit.

Grammer: It’s grammar, not grammer! If you can’t even spell grammar, what else would you probably know about good grammar?

Alot, alittle: Stop it already. People who write a lot  or a little as one word are simply  too lazy to hit the space bar. If you aren’t, don’t do it again.

Supposably: No. It’s supposedly. And no, it’s not  cool at all, not  even when you’re saying it among people who can’t speak English. Grammar Nazis will find out and you will be shamed.

I could care less: It’s actually supposed to be ” I couldn’t care less” which means that you don’t care at all. Not even a little. When you say “I could care less” you’re simply saying that you care, which is not what people mean to say when they use that phrase.

We have a bonus “bad word,” which is often misused and more often overused. Your guess is  correct! It’s none other than the word ” literally.” If I had a dollar for every time you wrongly used that word , I’d probably be one of the most moneyed grammar Nazis you’ll ever meet.

Share this article with that friend who is obsessed with all the wrong words. When you don’t want to suffer bad grammar embarrassments, hire a copywriter to write or at least proofread your copy before you let it go live.


How to Make Web Copy Too Enticing to Ignore

 Make web copy too enticing to ignore, so much that not even scanners can resist reading.Drip the honey!

Assembling text into compelling web copy isn’t the easiest job  but it sure is fun when you know what you’re doing.A copywriter’s best moment is seeing his/her copy go live and meet the purpose for which it was created.

Web copy ought to convince the reader to respond to your call to action. That’s how we define success in copywriting here. It is only plain text unless you make a sale or at least an inquiry. This should tell you just how great web copy ought to be before you can call it a success.

There are a few factors that make web copy too enticing to ignore, so much that not even scanners can resist reading.

Enticing Headings and Sub-headings: These two are what turns scanners into readers or otherwise. Always remember that the rest of the copy  being seen depends on the heading. Use conspicuous fonts and magic words to match.

Use Simple Words: Be as natural as possible. You need not use technical jargon to speak to ordinary people. Complicated vocabulary will only  push everybody away from your web content and consequently, your product.

Avoid Passive Voice: Passive voice is robotic and impersonal. Use active voice and warm your way into their wallets. Isn’t that what you want?

Appeal to Readers’ Emotions: Pull the emotion strings as much as you can. The most effective emotions to play with are fear, greed and lust. Pick whichever works for your product and work it!

Use Numbers: In other words, be specific. Use specific numbers when you need to portray how great your product is . The statement,’We have sold 1, 253, 078 units in the last 3 months and have 200,402 pending orders ,’ definitely sounds better than ‘Our sales are impressively high.’

Use the Magic Words of Copywriting: Like dripping honey, drop  words such as  you, free, affordable, cheap, guarantee, sale and more  which have been known to work for ages!

Address the Readers Fears, Doubts and  Questions: If you know your product well enough, you ought  to know what people think and say about it or others related to it. Explain your product and showcase it’s unique characteristics. Reassure your potential customers, and avoid downplaying their concerns. They’ll feel valued and taken seriously, which can only mean positive results for you.

Avoid Grammar and Spelling Gaffes: Edit and proofread web copy thoroughly before publishing. Hire a copywriter if you have to. You do not want to lose an entire market to typos and grammatical errors.

If you value your business, you will not take web copy lightly. Web copy may be the only you your customers will ever meet. Make it worth their time.

Cover Letter:How to Write a Smashing Cover Letter

You need an excellent cover letter to accompany your already great  CV.

You need an excellent cover letter to accompany your already great  CV. If you have doubt about the greatness of your CV, then maybe you should see this first.  Your CV and cover letter must work hand in hand to land you in that dream job  that keeps you awake at night.

There are several key points you must keep in mind when writing a cover letter. Here are the top 8:

Don’t Repeat the CV/Resume: The purpose of a cover letter is to showcase your skills and experience, explaining why you are the perfect fit for the position. You need not regurgitate everything you said in your CV. The letter is simply a few  paragraphs of  why they should hire you.

Only Say the Things that Matter for the Position: You only have a few words to express yourself so you had better go straight to the point. Every word you put down on the cover letter needs to be in tandem with the position you are applying for. Omit the general skills or experience and instead concentrate on those that are specific  to the position you’re interested in.

Write as Your Biggest Fan: Imagine you were your own fan and say the best things you know about you. Go ahead and brag a bit about your accomplishments and skills. This is no time to be modest.

Avoid the Archaic Cover Letter Phrases: You know what I’m talking about here. Steer clear of “I’m excited to apply…” or “I’m writing to apply for the position of…” or  “My name is..” These phrases are robotic and too dated to catch the attention of the hiring manager. You need not say your name again after stating it in the cover letter.

Sculpt Each Cover Letter for Each Application: There’s this old habit of producing dozens of copies of the same letter, which you drop wherever they’re hiring and it needs to stop. If you haven’t done that yet, please don’t. This is the epitome of laziness and lack of enthusiasm and that’s not how to get noticed among a pile of cover letters. Write a specific cover letter for each application you make. You need to go the extra mile to clinch that position.

Be Honest: Work with what you have. It’s quite tempting to exaggerate a little but don’t. These little white lies will come back to haunt you if you get that position or worse off deny you the opportunity. Being truthful with the little of experience and skills you possess may land you in places a lie will never take you.

Don’t Address What You Don’t Have: In other words, don’t pull yourself down. The essence of the cover letter is to showcase your skills and experience. Concentrate on what you bring to the table. Don’t register any regrets for lacking certain skills. If you don’t have it, it doesn’t matter.

The Shorter the Better: The hiring manager needs a succinct cover letter, 250 words or less. Be  brief  but clear and straight to the point. You do not need pages to explain why you should be hired. With the right words, one page will perfectly drive your message home.

Are you stuck with a cover letter right now? Click here to get professional help and tips. Heroes don’t always wear capes, some just have cover letter writing prowess.

Getting the Best from Ghostwriting Services

A good ghostwriter is okay. However, okay is not enough when what you want is excellence. Choose someone who understands your subject and more-so one who is interested in the story.

If  you have engaged a ghostwriter before, you know that these guys hold the key to the project’s success. A ghost writer will either breathe life into your work or help you burn it. It’s therefore paramount that you’re certain of the ghostwriting services you’re about to employ.

A good ghostwriter is okay. However, okay is not enough when what you want is excellence. Choose someone who understands your subject and more-so one who is interested in the story.  When a ghost writer is intrigued or enjoys the story,you can rest assured that you’ll get top-notch results.

Ensure also that your ghostwriter is able to capture your voice right from the start. Test them if you must. Be it a book, screenplay, scripts, articles or reports, your voice must be prominent, not the ghost’s. If this isn’t the case, then the project ceases to be  yours  and that’s not good for you.

A ghost should want what you want. Their ideas may be considered but you hold the last word. Never allow the ghost’s ego to stand in the way of your project. If he/she is not willing to let you run the show, you should be worried. Or maybe you should just drop them. This I say because some ghosts will sometimes overstep their mandate and try to overhaul your story. A ghost’s job is not to judge you but to simply listen to you and write.

That said, you will need to be firm about how far the ghost can go as far as altering your work is concerned. You should be clear from the start on how much leeway you’re allowing them. This ensures the ghostwriter is able to know their limits and  you get what you want .

At Contentbay, we give you choices which dictate how much you allow us to do with your project.

Your Ideas, Your Words: You provide us with a rough draft of your project and we polish it up into the final product. We can also have you talk to us, then we’ll use our notes to churn out your desired content.

Your Ideas, Our Words: You present to us your ideas in form of an outline, after which we do the necessary research and write. You will be involved throughout the entire process to make changes where necessary.

Our Ideas, Our Words: This one is quite easy.Here, you let us do all the work and all you’ll need to do is make your approval. We present the ideas which you vet and make a decision, then we go ahead and write.

It’s quite easy to work with a ghostwriter when the rules are clearly set from the start. Contact us today and let us help you say what you have to say.



5 Types of Blog Posts to Boost Your Blog

For a successful hunt, you must create content that your target audience wants to consume, otherwise it's going to be a waste of time. There are five types of blog posts that are definitely going to increase your chances of hitting a home-run sooner than later.

Sometimes you have no idea what readers want and so you’re left with more questions than answers. You want to draw traffic to your website but you have no idea what bait to use. Yes, I said bait. You want to lure internet users into the website and ensure they favorably respond to your call to action. Well, that’s what most of us want. To make sales.

For a successful hunt, you must create content that your target audience wants to consume, otherwise it’s going to be a waste of time. There are five types of blog posts that are definitely going to increase your chances of hitting a home-run sooner than later.

  1. How-to articles. Most people visit the internet searching for information and majority want to  learn how to do various things. Write articles that help solve some of these issues for them and they’ll never forget what you did for them.
  2. Lists. Everybody loves lists, numbered lists. This is so because lists seemingly simplify information and makes it less cumbersome to read. Very few people enjoy reading chunks of text, especially when they’re pressed for time. A brief, clear and precise list will definitely draw people to your blog and they won’t hesitate to share.
  3. Videos. Who doesn’t like videos?Well, unless it’s a longer than life, boring  and horridly shot video clip, many people are likely watch and share. Study your audience and post interesting videos and you’ll have a loyal following, which could mean sales  and referrals for you. You can not only share videos on your Youtube channel but also embedded on blog articles.
  4.  Trending Topics. Find out what’s trending and discuss it on your blog. Pay attention to the  key words  of the moment and use them to direct traffic to your website. Controversy sells. Write debatable and interesting content, the type that’s bent to get people talking. You must fight to stay relevant as there’s no place for mediocrity in any market.
  5. Infographics. Interesting and shareable infographics are the way to go if you want more than impressive blog views. An infographic simplifies information and makes it easier to share. You therefore need to make your infographics good enough to go viral, nothing less.

There’s definitely more types of blog posts you can use to  woo internet users into your blog . We’ll discuss them on a later date. Start with the above 5 and see the results.

CV Makeover: 4 Ways to Revamp Your CV

You cannot continue making the same mistakes while writing your CV , then expecting some miracle to get you onto that post. Time for a CV makeover!

Doing things the same way and expecting different results is the definition of madness. That statement applies especially in CV writing. You cannot continue making the same mistakes while writing your CV , then expecting some miracle to get you onto that post. Time for a CV makeover!

CV makeover begins with spotting the cracks on your document, identifying your weak points. Study your CV, preferably comparing all the versions you’ve sent to potential employers. If you are keen enough, you will be able to point out the ‘sick’ areas. Once you know what has been turning recruiters off, you’re good to go.

Think like an employer. What would you be looking for in an employee? Consider the post you’re applying for and find out what the right candidate needs to bag the job. Ask yourself if your CV meets those requirements and if it doesn’t, you know there’s a lot of work to do. Consider also the fact that competition for the post  is stiff and only the best gets picked. Your best must be good enough.

Capitalise on key areas of the CV. An effective CV makeover should be centered around the most important sections of the document. Mostly, this would be the professional skills and career summary/ experience. The recruiters’ decision to hire you or not is usually based on these key sections. The other sections of the CV only make so much difference.

Choose quality over quantity. You have heard this before. It’s not the longest CV that impresses an employer, rather it’s the most compelling  CV that sells. Two pages should be enough to convince them that you’re the right person for the post. Choose your words carefully and your structure more carefully. Make your CV pop out of the pile.

If you’re tired of the same results, try and do something different with your CV this time. When done right, a CV makeover will take you places you have only imagined. You only need to know what works and what doesn’t, then capitalise on what does. It’s that simple.



20 Magic Words and Phrases that Sell

 Knowing the top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words..

Copywriting is as easy as saying the right thing, to the right people, at the right time and it’s also as hard as that. It’s a task that only a copywriter understands, seeing as he/she has to find out out what magic words work for a specific audience. Getting this part correct covers half the journey to the goals of every marketing campaign.

You may have different audiences to write to every time you compose copy but one thing is constant. They are all human beings and this means they have a lot in common. You bet there are  some magic words  and phrases that work for every target audience irrespective of age, gender, education level or even race.

As a copywriter, you are free to pull emotional strings as often as you can, as long as you achieve your goals. You do not need to feel guilty about this. It’s purely business.

Over time, there have been a set of words which when appropriately used will help you as a copywriter warm yourself into the heart of your reader. The following are only 20 of the most effective magic words, which have been used by copywriters since the first successful  copy was written. They have been tested and proven to be the most persuasive words and phrases people read or hear before responding to a call to action. They are:

  1. You
  2. Remarkable
  3. Save
  4. Premium
  5. Everything/Anything
  6. Easy
  7. Hurry
  8. Free
  9. List
  10. How-to
  11. Now
  12. New
  13. Instant/Instantly
  14. Discover
  15. Because
  16. Guaranteed
  17. Proven
  18. The
  19. 100% money back guarantee
  20. Offer

This is only a list of 20 of these magic words and phrases. You can bet there’s more.  However, the top five most effective of these words are said to be.

  1. You
  2. Instant
  3. Because
  4. New
  5. Free

Try it and prove to yourself how true this list is. You never know, you could discover your own new list and inspire other copywriters!

In conclusion, knowing these top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words will ‘shine’ in every context, so consider all the necessary aspects of copywriting so you can  churn out  badass copy.

UK Website Design Services at Contentbay

Contentbay has earned an irrefutable reputation as a dependable UK website design hub. We can bet you that this is where your favorite website was created.

Building valuable websites is what we do best. We have adopted excellence as a culture and this is why our clients trust us with their dreams. Contentbay has earned an irrefutable reputation as a dependable  UK website design hub. We can bet you that this is where your favorite website was created.

Over the years, small to medium businesses have known us as the go-to place for website design solutions. Our work speaks for itself and stands out among UK website design experts.

Our designers understand customer needs and so they’ll move mountains just to ensure your website meets or even exceeds your expectations. We pick our designers from the creme de la creme of the UK website design industry and overseas. None of us wants to take any chances with your website. Every design project we undertake is treated with utmost care and professionalism to ensure top notch results.

Our team also comprises of professional copywriters  so you get to kill two birds with one stone. With this combination, you can rest assured of seamless quality from the design to website copy, a factor that makes our websites traffic magnets. That’s what you get when you engage the best UK website design gurus. Pure perfection.

A website’s success begins at the design stage. Once you get it right here, the rest of the journey will be hassle-free and so you’ll have less problems to worry about. At Contentbay, we understand this too well. Unlike some unscrupulous UK website design wannabes, we’ve got all it takes to take  you  and your business to the top.

Our rates are highly competitive, which makes us a favourite in the UK  and beyond. We will work hand in hand with you to see to it that your dream website  is a possibility.Whatever your needs are, rest assured that we will meet them. We never shy away from a challenge. Try us now , the face of professional UK website design services. There’s only one way to find out what we’re capable of. Contact us now.

8 Common Infographic Design Mistakes

 You just made several design mistakes that ruined what would have otherwise been a great infographic.There's more to creating a powerful infographic

Sometimes you design an infographic and believe that it’s the best thing you’ve ever created. You can’t wait to see the obvious  positive results but then you realise it’s taking longer than you expected. You are feeling frustrated  and disappointed at your own work but still can’t seem to find your fault. What you fail to realise that you made several design mistakes that ruined what would have otherwise been a great infographic.

It’s rather difficult to spot your own mistakes and so a designer will often find out when it’s too late. We best learn from our mistakes but infographic design mistakes can be very expensive and quite frustrating. Here are some of the most common design mistakes every infographic designer should look out for.

Ugly infographic: Your choice of color is very important. You could have compelling information and authoritative data but a wrong choice of color ends up repelling  your audience. Choose an appropriate color for the subject and the audience.

Disregarding the audience: This  happens when you  create an infographic for yourself instead of the audience. You become selfish and decide that they ought to like what you like. That’s the greatest design mistake you can ever make. Always consider your audience, their tastes and preferences and dazzle them. That’s how to ensure your content reaches a wider audience.

Too much text: An infographic should always be an image that speaks for itself and this has very little to do with text. Of all infographic design mistakes, choking your audience with text is often the final nail on the coffin. Very few of us like to read. Keep that in mind.

Low quality images: Usually, it is the images that draw people to your infographic. If they are not attractive enough, then don’t expect too much success.  Why not spend a little money on quality images which will draw millions of eyeballs to your content?

Too long infographic: Nobody wants to spend their entire life waiting for an infographic to load, then the next life reading it. There are design mistakes your audience will easily forgive but time wastage is not one of them. There’s always another  brief infographic they can view and even share instead.

Incorrect data: Be careful with the information you present to your audience. They want to believe you but some errors will cost you their trust. Always get your data from authoritative sources.

Failing to provide sources: Some designers skip the sources/citation part of an infographic. Don’t be one of them. Prove that you did not just copy your data from one dumb website and paste on the infographic. This is how trust in infographic design is built.

Grammatical errors: You may be forgiven for any design mistake but not grammar.

Creating a powerful infographic isn’t just about links and shares. There’s so much more to consider if you’re to make a lasting impression on your audience.Avoid the mentioned design mistakes and you’ll be on a home run.





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