How to Make Web Copy Too Enticing to Ignore

 Make web copy too enticing to ignore, so much that not even scanners can resist reading.Drip the honey!

Assembling text into compelling web copy isn’t the easiest job  but it sure is fun when you know what you’re doing.A copywriter’s best moment is seeing his/her copy go live and meet the purpose for which it was created.

Web copy ought to convince the reader to respond to your call to action. That’s how we define success in copywriting here. It is only plain text unless you make a sale or at least an inquiry. This should tell you just how great web copy ought to be before you can call it a success.

There are a few factors that make web copy too enticing to ignore, so much that not even scanners can resist reading.

Enticing Headings and Sub-headings: These two are what turns scanners into readers or otherwise. Always remember that the rest of the copy  being seen depends on the heading. Use conspicuous fonts and magic words to match.

Use Simple Words: Be as natural as possible. You need not use technical jargon to speak to ordinary people. Complicated vocabulary will only  push everybody away from your web content and consequently, your product.

Avoid Passive Voice: Passive voice is robotic and impersonal. Use active voice and warm your way into their wallets. Isn’t that what you want?

Appeal to Readers’ Emotions: Pull the emotion strings as much as you can. The most effective emotions to play with are fear, greed and lust. Pick whichever works for your product and work it!

Use Numbers: In other words, be specific. Use specific numbers when you need to portray how great your product is . The statement,’We have sold 1, 253, 078 units in the last 3 months and have 200,402 pending orders ,’ definitely sounds better than ‘Our sales are impressively high.’

Use the Magic Words of Copywriting: Like dripping honey, drop  words such as  you, free, affordable, cheap, guarantee, sale and more  which have been known to work for ages!

Address the Readers Fears, Doubts and  Questions: If you know your product well enough, you ought  to know what people think and say about it or others related to it. Explain your product and showcase it’s unique characteristics. Reassure your potential customers, and avoid downplaying their concerns. They’ll feel valued and taken seriously, which can only mean positive results for you.

Avoid Grammar and Spelling Gaffes: Edit and proofread web copy thoroughly before publishing. Hire a copywriter if you have to. You do not want to lose an entire market to typos and grammatical errors.

If you value your business, you will not take web copy lightly. Web copy may be the only you your customers will ever meet. Make it worth their time.

Cover Letter:How to Write a Smashing Cover Letter

You need an excellent cover letter to accompany your already great  CV.

You need an excellent cover letter to accompany your already great  CV. If you have doubt about the greatness of your CV, then maybe you should see this first.  Your CV and cover letter must work hand in hand to land you in that dream job  that keeps you awake at night.

There are several key points you must keep in mind when writing a cover letter. Here are the top 8:

Don’t Repeat the CV/Resume: The purpose of a cover letter is to showcase your skills and experience, explaining why you are the perfect fit for the position. You need not regurgitate everything you said in your CV. The letter is simply a few  paragraphs of  why they should hire you.

Only Say the Things that Matter for the Position: You only have a few words to express yourself so you had better go straight to the point. Every word you put down on the cover letter needs to be in tandem with the position you are applying for. Omit the general skills or experience and instead concentrate on those that are specific  to the position you’re interested in.

Write as Your Biggest Fan: Imagine you were your own fan and say the best things you know about you. Go ahead and brag a bit about your accomplishments and skills. This is no time to be modest.

Avoid the Archaic Cover Letter Phrases: You know what I’m talking about here. Steer clear of “I’m excited to apply…” or “I’m writing to apply for the position of…” or  “My name is..” These phrases are robotic and too dated to catch the attention of the hiring manager. You need not say your name again after stating it in the cover letter.

Sculpt Each Cover Letter for Each Application: There’s this old habit of producing dozens of copies of the same letter, which you drop wherever they’re hiring and it needs to stop. If you haven’t done that yet, please don’t. This is the epitome of laziness and lack of enthusiasm and that’s not how to get noticed among a pile of cover letters. Write a specific cover letter for each application you make. You need to go the extra mile to clinch that position.

Be Honest: Work with what you have. It’s quite tempting to exaggerate a little but don’t. These little white lies will come back to haunt you if you get that position or worse off deny you the opportunity. Being truthful with the little of experience and skills you possess may land you in places a lie will never take you.

Don’t Address What You Don’t Have: In other words, don’t pull yourself down. The essence of the cover letter is to showcase your skills and experience. Concentrate on what you bring to the table. Don’t register any regrets for lacking certain skills. If you don’t have it, it doesn’t matter.

The Shorter the Better: The hiring manager needs a succinct cover letter, 250 words or less. Be  brief  but clear and straight to the point. You do not need pages to explain why you should be hired. With the right words, one page will perfectly drive your message home.

Are you stuck with a cover letter right now? Click here to get professional help and tips. Heroes don’t always wear capes, some just have cover letter writing prowess.


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