Reasons Why Your Business Needs a Mobile App

A mobile app is the  'magic pill' of the 21st century. It is the way to go for every business person who intends to make their brand succeed.

Marketing continues to evolve since the traditional print advertising and we can only look forward to much more ingenious strategies. Every business, big or small needs to keep up with emerging trends in digital marketing, else they risk lagging behind. A mobile app is the business ‘magic pill’ of the 21st century. It is the way to go for every business person who intends to make their brand succeed.

If you are not yet convinced that your business needs a mobile application to help it soar the heights of business success, these facts might help open your eyes.

A mobile app brings your brand closer to the customer. How many smart phones are in people’s hands right now? Imagine now that your business app is installed in even half of them. That is the magic of mobile apps. They put your brand in the best position ever. Customers do not have to a type lengthy URL on their browsers to find you! It can’t get any easier than that.

Your products or services are at a customer’s fingertips any time of the day. What’s more, customer service becomes much easier and more effective. You are able to receive feedback and act on it faster than you would with a website. Needless to say, a mobile app helps you build consumer confidence by establishing a relationship with them.

A mobile app is one of the most effective marketing strategies you will ever try. Your brand reaches a much wider audience than it would without the app. Visibility is the core of advertising,something that an app delivers in impressive measures. Through the application, you are able to provide relevant information to customers such as prices, sales, offers or news feed.

Are you looking for an edge over your competition? A mobile app enables you to stand out from the crowd, if they haven’t discovered this goldmine just yet.
For you to enjoy all these benefits and more, your mobile app needs to be irresistible. Customers want a relevant and easy to use app. This is what determines how many mobile phone users actually download it and keep it.

Find professional mobile application designers to deliver a magnetic app, one that will definitely make your brand shine and outdo the competition.

5 Top Reasons Why Your Banner Ads Fail

Always remember that in banner ads design, the little things carry the most weight and you must always ensure you do them right. Otherwise, you will never taste success in online advertising.These are not all but the most common banner ad design mistakes.

Banner ads are made for the sole purpose of catching the attention of website visitors and leading them to your call to action. Have you been wondering why your fancy banner designs don’t seem to be doing their job?

Well, maybe you need to stop blaming the banner ads and start wondering what you might have done wrong. It is not enough to just design a banner and fix it on a website. No. It doesn’t work that way.

You need to know what works and what doesn’t. A few correctable mistakes might be the reason you are a disappointed business person. Always remember that in banner ads design, the little things carry the most weight and you must always ensure you do them right. Otherwise, you will never taste success in online advertising.These are not all but the most common banner ad design mistakes.

Size Matters
So you thought that having a mammoth banner will bring you sales? A larger than life banner will catch a website visitor’s attention but what emotions will it evoke? Most probably rage or disdain at your brand. Always make sure that your banner is of a sane size. There are varieties of sizes for banner ads. Choose one that best suits your brand and platform.

Position
Where you place your banner ads is very crucial. Be sure you are not blocking website visitors from accessing some parts of the website. Once you have rudely invaded my space, I will not have the patience to read a word of what your ‘mighty’ banner says. Be nice and place your banner ads at a suitable position, taking care not to obstruct anything from your web visitors.

Color
Do you realise that some colors can be very irritating when used on banner ads? You probably don’t and that is why your ads are a disappointment. Choose your colors wisely. Pick a color that represents the brand and makes it more interesting. Remember that you want to get people interested in the brand and ultimately convert into sales.

Shape
Size and shape are quite inseparable. Pick an appropriate shape for your banner ads.

Motion
Most designers somewhat believe that banners have to be in constant motion if they are to draw attention. I’m of a slightly different school of thought. Motion is not everything. You’ve got to do everything else right before motion can spruce things up. How good is the content, the color, size and shape?
If your banner moves too fast, nobody will be able to read the content, which is the most important part of the advertisement.

Writing Services: How Much Should You Spend?

Writing Services: How Much Should You Spend?

We often need writing services for various reasons, either for business or personal needs. Sometimes it’s because our writing skills are not too good or because we have too little or no time to write. Whatever the reason, you need to make sure that you are not getting a raw deal.
You should always see to it that you get value for your money.

Article writers, CV writers, copywriters, technical writers and Ebook ghost writers will easily rip you off if you have no idea about current market prices for writing services. That’s why it is important to study the market before making any payment. This will cushion you from splurging too much money on the service.

Pick the best man for the job and you will only spend reasonably. It is very important that you not only look at the rates but the quality of writing services the person or agency provides. At this point, you need to ask for a free sample. Many UK writing agencies willingly provide samples for their clients. If they cannot provide a sample, well, that’s one hell of a red sign. Run and don’t look back.
Remember that you are out looking for the best and most professional writer you can find.

If you are engaging writing services for the first time, you might need to consult more experienced people. Some business people have been running their brands’ blogs on freelance blogger-sourced articles. They know the rates best plus they will easily lead you to a reliable service provider.

Be ready to take risks. A certain agency might have the most insane rates but you later discover that their writing services are top notch. You must have heard that cheap is expensive and that is often the case in the writing industry. Consider the value of your business or career before embracing cheap labor. When the deal is too good,do not even think about it. When you want a great CV or articles, do not gamble with quality. You might never get a second chance to make an impression.

How much you spend on writing services is not as important as the value you get in return.The services you receive should always be worth every penny that you spend. Spend wisely.

12 Most Common Web Design Errors To Look Out For

There are many web design errors but these are the most common, some which have ruined major lucrative projects. Every designer has to be very keen during each step of web design. Any wrong move can cost you a career  in this enviable field.

Web designers know what it takes to create a great website and watch it mint money for us or a client. It gives us a lot of joy and satisfaction to see our efforts come to fruition. However, web design errors love to rain on our parade and this is always a major turn off to website visitors.

It is definitely bad for business, not only for web designers but the clients too. There are many web design errors but these are the most common, some which have ruined major lucrative projects. Every designer has to be very keen during each step of web design. Any wrong move can cost you a career in this enviable field.

Inconsistency
Your website defines you and so it must be solid and consistent. Too many colors and fonts may come off as instability and nobody fancies that, especially in business relationships. Two colors, when properly blended will work perfectly. Fonts need not be more than three, else your website visitors will easily be put off.

Too Many Pages
You need not have numerous pages if all your information can easily fit in one scroll down page.Your web visitors have limited time and so they will not be willing to ‘probe’ your website further for important information.

Slow Load Time
Nothing irritates me more than a website that loads at snail speed and I bet other web visitors have a similar opinion.Test your website as many times as you can and ensure that the loading speed is okay. Get rid of unnecessary pomp that may be slowing your loading speed.

Visible Raw Edges
This is mostly seen in logos and icons. Raw or jagged edges display an obvious lack of attention to detail, which reduces consumer confidence in the brand you are presenting.

Broken Links
You have occasionally clicked on some links and they do nothing. Well, website visitors will also do nothing when you expect them to read, buy or share something on your site. Be keen while testing the website. Such seemingly small details can cause irreversible damage to your business.

Missing Important Links
This is far worse than dead links. Some websites have no ‘contact’ links and this may be a major reason why their businesses are failing. Another will have no ‘terms and conditions’ link which creates more problems later during transactions. Web design gurus should always be careful not to omit such important details.

Too Much Text
Your web visitors are not there to read a stack of unsightly text, unless that’s the purpose of the website. If it isn’t, text usage should be minimal but clear and content straight to the point.

Typos and Spelling Mistakes
Website visitors will never forget the mistakes you make, one more reason why you must thoroughly proofread content before going live. Always get a second opinion from a knowledgeable person. They may spot mistakes that you are blind to.

Poor Navigation
Ease of access is very important for any website. Website users need to be able to seamlessly go from one page to another . Put a link to the home page on every page so that users do not have to struggle too much. Remember, the user always has his/her options open. Don’t allow them to choose your competitor over you.

Opening a Link in New Window.
If they didn’t tell you during your web design classes, I’m telling you now. It is wrong to force a website user to open a new window on their own browser. Let the user stay in control. If your brand is good enough, they will heed to the call to action. Do not force yourself on them. It is a desperate move.

Audio
Any form of audio, even jingle bells,are simply annoying. Period.

Poor Quality Photographs
Every photograph you use should rhyme with the brand, whether a product or service. Color and size also make a big difference. Choose the best, while keeping in mind the purpose of the website and the emotions you wish to evoke in the user.

There are more mistakes people make in web design. Add yours in the comment section. We’ll be glad to have your input.

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