Common Article Writing Mistakes to Avoid

Article writing mistakes discredit your writing skills and make you look clueless. They can cost you your writing career.

Most people think article writing is easy until they are coldly disapproved by their readers, owing to countless mistakes in their work. That is what happens when you think you know something while the opposite is actually the case.
Your journey to successful article writing might be marked with dumb mistakes which often result in frustration.
You need to know how to avoid these pitfalls as much as possible.You can only avoid something if you are aware of its existence, and therefore this list should put you in the know.

Have you ever read an article and at the end you wonder what it was all about? That is how vague feels. You feel cheated and angry. An article’s message must be clear and precise, not so ambiguous that your reader has to make guesses at what you were attempting to say.
How do you avoid this? It’s simple. Understand the subject before typing anything.

This one has to come second since it is almost impossible to separate it from the first. When you do not comprehend the subject, you are less likely to write coherently and more-so consistently.
The trick used to avoid vagueness will suffice in this case too.

Successful article writing is to a large extent dependent on originality and uniqueness. There is therefore no place for plagiarism in this field. For an article to serve it’s purpose effectively, it has to stand out.
All ideas, images, videos or words that do not belong to you cannot be used without the consent of the rightful owner. Simply acknowledge and cite sources of such information.

4.Typos and Spelling Mistakes
These two usually happen as a result of lack of or insufficient editing. Typos are very embarrassing and will discredit your writing skills, no matter who you are. Spelling mistakes are worse because they successfully make you appear clueless about the subject you are discussing.
Keen editing and proofreading will keep your article typo-free. Look up the correct spelling of unfamiliar words before hitting on the keyboard.

5.Grammatical Errors
This is one killer of many article writing careers. Grammar is key to success in article writing and there is no short cut.
Study correct usage of tenses, punctuation marks and sentence structure, among other components of grammar. Grammatical errors are unforgivable.

Logo Design:6 Great Tips

Logo design tips

A logo gives identity to a brand, helping to distinguish it from the rest.Logo design therefore plays a vital role in defining a company by giving consumers something to remember about a brand.
To achieve this, top notch logo design services must be engaged.

These six tips, when coupled with professionalism and expertise, guarantee success in log design:

1.Avoid Shortcuts
It is obviously easier to use clip art or to download logo templates but you must overcome the temptation. Believe me,you only need to awaken your creativity to create your own template. This leads us to the next all-important tip:

2. Be Unique
It is impossible to be unique while using internet templates. This is so because, so many people are using the same design. Avoid copying other people’s ideas. You are creative enough to breed your own great ideas.
In the end, you want a logo that is memorable.

3.Create a Versatile Logo
Versatility comes in handy when a company makes major changes that may involve diversification. Your logo needs to still make sense, even in such situations. You also need to create one that is flexible enough to fit different backgrounds.
A logo doesn’t always have to portray what a company does. However, as the designer, you ought to understand what the company does and therefore,know what your logo means. That’s how intricate logo design gets.

4.Create an Appropriate Size
On matters size, you need to find out how your logo will be used. Consider how it will look in print, on TV, T-shirts or on a company truck.
Make the size right for every media.

Color gives a brand personality and this is when you need the client to come out clear what they want. Do they prefer the simplicity of white, the tranquility of blue, the boldness of red? Play with colors until you get it right. Remember that you are creating the logo for the customer, not you. Therefore, it is not enough that you like it, it must be appealing for the customer too.

6. Take advantage of online resources and tools.
There’s just so much information you find on the internet. Search for logo design tips from fellow designer and who knows? You might just learn something new.

Ghostwriting: Why Hire a Ghostwriter?

A ghostwriting expert speaks to your audience in your voice.

So many talented people have a wonderful stories to tell but lack the skills to put it down on paper. These people lack the ability to find their voices and express their thoughts with clarity , and this is where ghostwriting comes in.
A ghost writer should speak for you in a voice that only you can. They find the best words and format to connect you to your audience, while you sit back and watch.

Interestingly, some authors have the writing skills but lack the time to organize their work for publishing. A ghost writer makes sure that your dreams come to fruition by doing the rest of the hard work. They organize your thoughts to see you live your dream of publishing, sooner than you have been expecting.
All you need to do is to work on the connection between you and the writer, which will ensure they tell your story just as you have envisioned.

Ghostwriting experts have vast experience in the field of book writing and so do not be surprised if they know a few more tricks than you do. That is one more reason why you need to hire one.
An experienced ghost writer knows content that matches one audience but won’t work with another. They can easily tell when and how you need to improve your content.
A competent ghost writer will turn your crap into readers’ staple by giving it a professional touch which only they can.

So, how does one find reliable ghostwriting services? Admittedly, it is not one of the easiest things to do but one must put in a lot of effort.Your book is your baby and therefore you cannot just entrust it to anyone who claims to be a great ghost writer. Do not settle for anything less than the best.

Take your time before choosing a writer, paying attention to their skills and past experience. Find out whom they have written for before and decide if you deserve such quality of work. Put the ghost writer to the test by telling him/her to draft some text of the work for you.
At this point, you can easily tell if you have hit a gold mine yet. Discuss all the necessary issues such as confidentiality and copyright ownership, author’s participation, as well as the pricing and time-frame set for the work.
These should help you determine the type of working relationship that you and your ghost writer will have. At this point, you either drop or hire the ghost writer.

The 6 Secrets of Great Copywriting

Copywriter at work

Professional copywriters and their clients know that words sell. You get to learn this once you experience the effects of either good or bad copy. Quality copywriting must result in achievement of the set goals and this can only be achieved when one knows how to say the right things to the right people, the right way.

You must first find out what works for the type of product whose copy you are creating. Gather enough information about the service or product you are writing about. Also familiarize yourself with the company and find out what they stand for. Understand what they do and how they do it. There is no room for misinformation in copywriting.
Study the target audience too and know their problems and desires. This will help you to come up with content that resonates with them.
It also helps to have the knowledge of what the product’s competition are up to since you want to develop content that is unique.

Choose the Right Headline
The headline is the most important part of any copy. It must be compelling enough at first sight and equally intriguing to make them read the body copy.

Copywriting becomes effective when the target audience understands the content without having to go through too much trouble.
Since you are out to convince them to accept the product or service, the information must be organized in a neat and logical manner.
Your choice of words must be considered carefully, ensuring to avoid too much jargon where possible. Get into the target audience’s shoes and create content that would also impress you as a reader.

Make it Personal
Write in a conversational tone so you are as appealing as possible. Use the word ‘you’ when referring to the readers so they feel more at ease. They need to feel that the content was written specifically for them. Believe me, this one really works.

Pull the Emotion String
You must identify a feeling that you want to evoke in the reader, so that they are more convinced to buy. The main strings often pulled in copywriting are fear, lust and greed. You therefore need to know people’s needs, desires, fears and problems.
People will feel connected to the product or the company once any of these emotions are evoked.

Never Stop Learning
There are new trends emerging in copywriting every day and you must stay informed. The only way to do so is by keeping track of the changes in the industry.
You need to know every trick that the copywriter in the next company is applying. Learn from your mistakes and also devote yourself to discovering new copywriting tricks to help you improve the quality of your next copy

Banner Design:Types of Banners

Banner design

A banner is an image which contains graphics and text, usually embedded on a page to draw traffic to a website. Banner advertisement plays a major role in generating sales as well as promoting the brand. Banner design is therefore crucial for a business to succeed in online advertising.

When done professionally, web banners can easily be the miracle your business has been waiting for.
However, you must know how to choose one that best suits your business needs and matches your budget too. An understanding of the various types of banner ads used will help you make an informed choice.
Banners are categorized in size and also format.

A traditional banner measures 468 pixels by 60 but more variations are now available in the banner design market . The most commonly used banner ad sizes include:

  • Leaderboards (728 by 90 pixels)
  • Skyscrapper (120 by 600 pixels)
  • Business Small Tiles (250 by 45 pixels)
  • Medium rectangle (300 by 250 pixels)
  • square button  (125 by 125 pixels)

There are many other sizes which one can go for, depending on their preference.
Banner ads are also classified on the basis of the format applied such as GIF, JPEG and PNG. The major categories are:
Static Banners
They are made of a single, still image and usually includes text. Most of such banners are jpg or .gif files. This design has a punchline which is intended to be a call to action and usually tailored to remain edged in the minds of the target audience.
They are often preferred due to their cost effectiveness and their ‘clean’ appearance.

Animated banner ads
These are tailor-made to capture the attention of the reader.They are created using GIF file format whereby a series of individual images are displayed sequentially.
Animated banner ads are the most accepted and can be viewed my most users. However, they are sometimes considered quite annoying and non interactive.

Flash Banners
This form of banner design is more sophisticated because the ads flow easily, like movies. They are also less intrusive and more interactive. This is so since they often have sound on/off buttons, play-pause buttons and rollover buttons.


Infographic Design: Qualities of a Great infographic

Infographic design

Just as the word suggests, an infographic is a combination of information and graphics. The two when used correctly, work to present data in a clear and easy to digest manner. Infographic design requires that one understands data so they are able to work with it efficiently and effectively.
What makes an Infographic stand out?

1. Relevance
Before getting into infographic design, one must know their target group, which helps to choose a suitable topic. You want your readers to share it widely and so you must develop something that interests them.

2. Research
One must read widely to find out what has been said about the topic of choice. Pick a unique topic that is likely to draw people’s attention to your site and ultimately promote your brand.

3. Reliable and Authoritative Sources
Readers like to question statistics and so you do not want to be caught lying to them. Data presented must therefore be sourced from ‘believable’ sources. You know them.
Such sources must be cited the infographic too.

4. Accuracy
All charts and graphs used must present data accurately if the information is to make sense. Proofread the infographic to confirm this.

5. Clarity
Great infographic design presents information in a neat and organized manner. Too much text congests infographics, making it difficult on the readers’ eyes. The rule of the thumb here is “Show, don’t tell”

6. Visual Stimulation
Every graphic designer should know how best to achieve this, since this is the bait which helps you capture a reader. If it is not good on the eyes, nobody will want to share it.
Invest in good quality images and color choice, which play a major role in enhancing eye appeal. Give it a unique touch that represents your brand, while being careful not to overdo it. In this case, less is more.

Article Writing: The Secret to a Perfect Article

Article writing

Just what makes an article perfect? Article writing still remains one of the easiest forms of writing, owing to the fact it has less rules compared to other categories of writing. There are a few secrets to producing topnotch pieces , that when applied guarantee a definite win.

Study Your Audience and Identify Their Needs
This rule applies in any form of writing under the sun. You must know to whom you are writing so that your language and vocabulary matches their preference. Find out what your target reader wants and work towards giving them just that. Is that too difficult?

What is the Purpose of the Article?
Are you writing to educate, warn,notify or entertain? The answer to that question determines the tone you apply in article writing. This also often determines the length and structure of the article. Whether to use a formal or informal structure is to a large extent determined by the purpose of the piece.

Read and Research
A writer who does not read has no business writing. A certain smart head once said that and it is still true. You must never stop reading if you intend to score big in article writing, whether you’re writing for yourself or freelancing. Reading helps you to stay abreast with trends in the writing industry.
It is also through reading that you discover useful information about the subject you are writing about.

Be Creative
I said read, not ‘lift’ ideas from another writer’s work onto yours. You know that is plagiarism, right? Be original, be unique, stand out and the result will be outstanding.
That is all that article writing is about. Always finding a way to say the same thing differently.

This is one of the most crucial points in article writing. Spelling mistakes, grammatical errors and typos will always find a way to sneak into an article. You cannot afford to overlook the importance of editing.
It enables you to fine-tune your work to the specifications.

Yes, editing is not enough. Read through your work at least thrice and study the flow of thoughts. If it doesn’t feel like smooth Jazz, think again.

Website Design: Creating a Successful Website

website design

The secrets of successful website design are best known to web developers. Clients also need to know what to ask for when engaging the services of IT gurus. Information is power, and this is exactly what you need when planning to create a website. Your website should be good enough to convince clients to click buy or call to ask that you deliver the item or service. Isn’t this what all business people expect from their online presence?

Here are the main aspects of your website that determine it’s success :

Ease of Access

How long does it take for the main page to load? A painfully long time? This is how prospective clients are lost. Nobody has too much time to wait for your ‘lazy’ website to load while they can click away into a faster one.
Invest in quality website design and look out for mistakes that make websites slow.


Website background affects the visibility of the contents of the website, especially text. Choose a background that is not too busy, lest you divert readers attention away from important information.


Choose a color that suits the kind of effect you want on your visitors. Find out the exact moods that various colors arouse in readers. You need to get this one right, otherwise you will lose out on revenue.


Nothing can replace quality content in website design. Choose your words meticulously, paying keen attention to their relevance. You must outline all necessary information in a coherent and organized manner. Web content must be appealing and intriguing enough to result in a buy.
Content also includes contact information to allow efficient communication with your clients. Provide active telephone numbers, email and include social media buttons.

A Great Website design is Easy to Update

With a great website design, you do not need to redesign when you need to add new content or information. This is the ultimate challenge that your developer must overcome. You cannot afford to splurge more cash on redoing your website while the first already cost you so much.


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