March 22, 2016 cbay

20 Magic Words and Phrases that Sell

 Knowing the top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words..

Copywriting is as easy as saying the right thing, to the right people, at the right time and it’s also as hard as that. It’s a task that only a copywriter understands, seeing as he/she has to find out out what magic words work for a specific audience. Getting this part correct covers half the journey to the goals of every marketing campaign.

You may have different audiences to write to every time you compose copy but one thing is constant. They are all human beings and this means they have a lot in common. You bet there are  some magic words  and phrases that work for every target audience irrespective of age, gender, education level or even race.

As a copywriter, you are free to pull emotional strings as often as you can, as long as you achieve your goals. You do not need to feel guilty about this. It’s purely business.

Over time, there have been a set of words which when appropriately used will help you as a copywriter warm yourself into the heart of your reader. The following are only 20 of the most effective magic words, which have been used by copywriters since the first successful  copy was written. They have been tested and proven to be the most persuasive words and phrases people read or hear before responding to a call to action. They are:

  1. You
  2. Remarkable
  3. Save
  4. Premium
  5. Everything/Anything
  6. Easy
  7. Hurry
  8. Free
  9. List
  10. How-to
  11. Now
  12. New
  13. Instant/Instantly
  14. Discover
  15. Because
  16. Guaranteed
  17. Proven
  18. The
  19. 100% money back guarantee
  20. Offer

This is only a list of 20 of these magic words and phrases. You can bet there’s more.  However, the top five most effective of these words are said to be.

  1. You
  2. Instant
  3. Because
  4. New
  5. Free

Try it and prove to yourself how true this list is. You never know, you could discover your own new list and inspire other copywriters!

In conclusion, knowing these top 20 magic words and phrases is not enough. You need to work your copy to make it palatable to your target audience. Not all of these words will ‘shine’ in every context, so consider all the necessary aspects of copywriting so you can  churn out  badass copy.

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