Many business owners are yet to reap big from their websites and this often brings-in frustration which is bad for business too. Low website traffic gets more discouraging when you have no idea what you’re doing wrong. The much hyped benefits of having a company website stops making sense and you are tempted to think that it’s just a fallacy.
It’s quite easy to draw the right kind of traffic to your website and consequently grow your business. A great website, once properly utilised can get you more customers than you have ever imagined. You only need to know how to make it work for you by growing your reach.
Headlines are Magical. A great headline,like a starter should whet your appetite and make you want more. Use catchy headlines to intrigue your site visitors to spend more time on your website. There’s a significant possibility that they will buy…or come back later.
Use Top-notch Content. Content is key to growing website traffic. Write clean content, the type that makes your brand the best option for your target market. Convince the consumer that you are the go-to guy, that you have the solution to their problems and that you care. Needless to say, grammatical errors, spelling mistakes and typos will obviously stand in the way of your progress.
Improve User Experience on Your Website. Website visitors always have an option, perhaps even better alternatives before they land on your site. One major impediment to growing website traffic is site accessibility and speed. Consider various gadgets when building your website and ensure your visitors can access your site from any type of smart phone or computer. If you don’t, they’ll be forced to go for the next best option and remember they go away with possible sales.
Spruce up Your Blog. Treat your audience to what they want to read every day. Do your research and find out their browsing culture and give them everything they need. Provide solutions to their problems and give explanations for mysteries that keep them awake at night,which of course has to be related to what you deal in. Find a way to link up to previous posts when putting together a post. This endears you to search engines and ultimately swells the website traffic.
Optimise Site for Search Engines. Use long tail key words to attract the right traffic to your site. Install SEO plugins such as SEO by Yoast to optimise your site for search engines.
Share on Social Media. Create Fan pages and company profiles on the various social media platforms where you can share your website content and attract interested people. Engage your audience in relevant conversations and keep tabs on trending topics. One thing about increasing website traffic is that you have to try every trick and see which one works best. So yes, be active on Facebook, Twitter, Instagram, Tumbrl, Google+ etc.
Invest in Quality Photos and Graphics. Your website traffic has everything to do with the site’s eyeball appeal. Photographs and graphics determine how attractive your site is and how much time a visitor spends on the site. Make your website homely.
Make Interesting YouTube Videos. You need to employ all possible options when trying to increase website traffic and Youtube can bring many happy returns. Make Youtube work for your business and remember to drop your site’s URL in the description.
Advertise. Spare no expenses. You’ll reap big if you do it right.
Guest Blogging. Get influential bloggers to blog on your site and their following will trickle down to your brand.
Growing website traffic is no mean fete and so you have to be patient and willing to try out various options without giving up when one fails.